15 Ways to Get Better Engagement on Instagram
Got low engagement and you want to know how to increase it?
I want to first let you in on some good news. Instagram has over 1 billion monthly active users and 500 million of them use it daily (Statista). So, it’s safe to say that there is enough engagement to go around. However, seeing low engagement can be discouraging for many.
In today’s post, I’m going to share with you 15 quick genuine tips to boost your engagement immediately. Plus, give you some tips on what posts are performing best on Instagram.
Let’s get into it!
In today’s blog post:
15 Quick Surefire boosters to increase engagement
What Instagram Content gets the best engagement
15 Surefire ways to Boost Engagement
Post often and consistently. This is effective because it tells you when people are most engaged and when people will expect to see a post from you. It builds that trust with your audience which is essential to conversion.
Don’t post it and forget it. You worked hard on that caption, picking the image, graphic, or video so why just leave it there no anyone to see. Your followers may not see your post while they are scrolling through there feed. So post it in Instagram stories. Engage with people on your feed. Engage with potential followers. Slide into people’s DMS when you check out their Instagram stories.
Write a compelling caption. Don’t leave a good image hanging! You have 2,200 characters so you have plenty of space to tell a story, give some knowledge. Add a call to action. A compelling caption can also be quick and simple too! An example could be by telling them to tag their biz bestie if they agree with a quote you posted.
Utilize all 30 hashtags. Hashtags help users find content. Choose hashtags that have been used less than 500,000 times so you don’t get lost in the crowd. Find unique hashtags and even create your own.
Encourage people to tag their friends. Tailor your call to action to a specific user. For instance “tag a biz friend who’s just starting in their business.” It gets more people looking at the post that aren’t followers of yours and otherwise would not have known of you.
Respond to your comments. This gets people coming back to your Instagram account because it doesn’t feel like they are talking to a wall with you. Respond, give advice, ask a question, and even share your product or freebie with them if they show interest.
Engage with your followers too. Your audience went out of their way to engage with you, why not do them the favor and return that engagement. They are following you for a reason to share the love. Comment on an Instagram post, send them a dm, respond to their Instagram stories.
Shout out your fave brands and influencers. Tag people or brands that is related to the post at hand. If they see it, they may just post it to their Instagram stories for others to see it. This puts even more eyes on your posts. Don’t tag just anyone, remember to only tag people and brands when it is related to them. You don’t want to get called out and get hate sent to you now, do you!
Create genuine connections. Do not just post 2-3 words or a single emoji when leaving comments on others feeds. It feels like a bot and it does not give off a warm feeling. Leave genuine comments in posts, stories, and even in Igtv videos. Ask questions, add in a personal touch whenever it feels appropriate.
Got services or digital products tell your customers to share them on their Instagram. That can be as simple as just a tag. If people see your products or services being shared on someone else's feed that will motivate them to learn more about you.
Cross-promote to other platforms. Not everyone is going to see your post. Make sure to share your post on other platforms for your other audiences to see. This encourages them to want to follow you on Instagram to learn more.
Get creative with the content you post. You don’t just have to stick with just quotes or just images. Switch it up with infographics, diagrams, numbers and lists, interesting data, behind the scenes images and footage, tutorials, etc.
Use the features in Instagram stories. Add in polls, quizzes, countdown tickers, and questions to get your audience engaging with you in one simple click.
Incorporate video. Videos can be 3 to 60 seconds long as an Instagram post. Create quick tip tutorials, behind the scenes, interviews, etc. You can even include a snippet from an IGTV video.
Share stunning images that stop the scroll. Believe it or not, photos still matter on Instagram. You don’t have to spend tons of time finding or creating images. You can become a member of the She Bold Stock Membership to get thousands of stunning images to choose from. The result is a stunning feed that your followers can’t help but engage with.
What post gets the best engagement?
Now that we know some quick sure-fire tips to getting engagement here are some fun ways to add variety for your audience. This depends on who your audience is. There is no one size fits all. However, below I list 5 posts that get awesome engagement.
Pictures of yourself
No question people love to see the face behind the brand. Stop hiding and show your face on your feed. This builds trust which in return builds customers.
Carousel Graphics
Carousel graphics aid in getting people to bookmark your content. Creating informational carousels is great for sharing your expertise with your audience. Check out how I used She Bold Stocks Membership canva templates to create a carousel quickly!
Video
Video is becoming king, no doubt. People are more likely to stop and watch it, especially if it’s less than 1 minute long. Plus it aids in that trust factor with your audience.
Quotes
People love quotes. It’s easy to share with their audience via Instagram stories which aid in traffic to your post. Quotes are great for creating that emotional factor with your audience.
IG Reels
IG reels are new but they are showing to be a game-changer for many brands. The views are significantly higher than usual. This can aid in that like, know, trust factor with your audience and potential audience. Instagram is pushing reels right now so if you have value to give I recommend trying out IG reels. You can offer a tip, tools you use, misconceptions about your niche, a quick get to know you, behind the scenes, the possibilities are endless.
Take Action Now
So there you go quick tips to help you build a better feed and increase engagement. I encourage you to pick one of the tips and try it out today. One action can build a lasting impression!
In the comments
Do you struggle with Instagram engagement? What tip are you taking away from this post to help create better engagement?
What resources can help me achieve this?
In order to see results, you have to get started! With social media graphic templates and stock photos inside the membership, it makes this creating content for Instagram so much easier. That way you can get back to engaging. Check out some more resources to help you out.
She Bold Stock Photo Membership: High-quality unique images are important to me. Inside the Membership, we have over 3,000 unique images to choose from. Plus, lead magnet templates with promotional graphics that are designed to capture views are what make this membership worth investing in.
Click to learn how to create quote graphics. Check out this article where I dive deeper into how to create quotes that convert like crazy!
Want to learn how to take better photos of yourself? Check out this IGTV Video on creating better headshots with your phone.
Want to learn how to put video in your ig posts? Check out this IGTV video on adding a video to a mock up.
Want to know how to use stock photos on Instagram? This blog post gives you 5 ways to use stock photos for your business on Instagram.