8 Ways to come up with content as a busy entrepreneur
As an online business owner, showing up on various platforms in order to get our services and products out to our ideal customers is very important. Especially in today’s social media centric and driven society.
Consistency is the #1 best way to ensure success with your business. However, building a growing business on your own can be a big challenge to tackle. With the ever-evolving marketing tactics and hectic schedules coming up with, content can be a hassle.
A strong social media presence starts with content that attracts your ideal customers and clients. In order to do that you have to relate to them and their needs, build up their knowledge of your business, and share a solution to fixing a problem that you can solve. By doing this you can attract loyal customers that look forward to what you have to put out there in the online space.
The time it takes to come up with content ideas can seem overwhelming, especially to beginners and busy business owners. So I’ve provided 8 surefire content ideas that will get you the results you need without having to create from scratch.
Let’s get into it!
8 Ways To Come Up With Content Ideas For Your Business
1.Find Inspiration from Others (competitors and outside your niche)
The notion that you have to be original in every post needs to be thrown out the social media window. Finding inspiration from those in your niche and outside your niche helps to develop your creative muscle. Think about how can you spin a specific content idea into something that will help your audience.
2.Use fun holidays (Ex: Book Lover's Day) and Monthly Themes.
Nothing more relatable than being human! Never miss a chance to have a little fun on your social media. Use fun, inspirational or awareness holidays and monthly themes like Mental Health Awareness Month(May) to showcase a little bit more about you and maybe even how you can incorporate it into your products.
3.Repurpose Blog Posts
One of the easiest ways to come up with content is simply by pulling a quote/excerpt and create quote graphics or carousel posts sharing your tips. You can also create long or short-form videos or mini-tutorials from what you mentioned in your blog post. Get inspiration from them or videos you've created and expand on it more. Chances are someone has not viewed your blog posts before so why not get it to eyes that need to see it in different ways.
4.Frequently asked Questions
I’m sure you get asked questions about your products or services why not pull those and create a reel, carousel, story, etc. You can even create IG Guides and share in DMs to help your audience even more understand your business.
5.Testimonials
Keep a list of your testimonials. You can do this by adding them on google docs or screenshot them to post them for later. This not only shows customer support but it also helps to keep you motivated as well to keep going!
6.Common mistakes in your industry
I’m sure there are times when you’ve seen someone do something wrong that you feel your business can provide a solution for. Share common mistakes that you want to see demolished! Plus set yourself apart by sharing mistakes you see in your own industry and share how your way may be different.
7.Behind the scenes (product/service)
Share what goes on behind the scenes in your business from working with clients, the set up, the process, the design techniques, even bloopers of a video. By sharing a look behind the curtains you are able to bring more realness to your business that makes you stand out.
8.Sneak peeks (what you create-course/webinar)
Nothing beats getting your audience excited about what you have coming up that’s going to impact their lives! Remember you are creating for them so always make your content about theme. So share how a new course or webinar is going to help them with x, y, and z. Share some of the features with out sharing to much.
Final recap
Content and consistency with your content will ensure that your online business thrives on social media. That’s where your audience will get the value they need to either decide if you are for them or not.
Start planning your content ahead of time or make it easier by getting our monthly content planner inside of She Bold Stock. This content planner has been proven to be of great value to many of our members. It saves time, frees up extra space in our minds for more CEO tasks, and lowers the stress of showing up consistently by automating your content ahead of time.
If you loved my blog post and you find it helpful, share it on Social Media and help others that are struggling with content ideas.