The Easiest Way to Create Instagram Content Fast!

Content planning is hard when you have a whole business to run and if you are running it by yourself it can be exceptionally hard! That’s why it’s important to create a content plan beforehand and stick to it!

The Benefits of Content Planning

Consistency: A solid strategy that creates a steady flow of content will be more successful than trying to get that one viral piece of content!
Higher quality: Instead of spewing out a ton of content that does not have your brand’s purpose in mind, a content plan will give you more time to come up with content ideas that actually convert your viewers into customers!
More engagement: Visibility is key to staying relevant, increasing engagement with consistent, high-quality, and intentional content will help you gain a loyal follower base that enjoys you and your knowledge.
Save Time: A solid strategy gives you a road map to follow, making it much easier to streamline your business and plan ahead!

The Key to Content Planning

The key to content planning is batching. Batching your work can save time and frustration in the long run! However, the key to batching is to create based on what you are trying to do for that month. You will need to look at your month overview then look at your weeks at a glance. What events, holidays, promotions, and long form content will you be showcasing? Does it align with your Year or Quartly goals?

Take a glance at your Annual Goals

What’s your overall goal for the year?
Will the content you are producing now going to get you to your end goal?

Take a glance at your Quartly Goals

What can you do this month to help you get to your goal for the Quarter.

What promotions are going on in that month?

How do you want your target audience to interact with your latest blog posts?
What behind-the-scenes sneak peeks do you want to share?
What testimonials or client work do you want to showcase?

What pain points do your audience have?

How can you align it with your monthly goals?
What benefits does your products or services bring them?
How can your content better help them this month to get to their end goal?
Do you have any before and afters from a recent client or customer that you can share? Come up with user-generated content.

How to content Plan

Look at your month in a glance:

What launches are coming?
How can you build up the excitement of the launch, service, or products? Examples include BTS, sneak previews of the process, give knowledge about a specific part of the launch that would be helpful.
What are some holidays that you can share with your audience that relates to your brand? Connect with your audience by doing inspirational posts that gives a little insight into you as a person.

Next look at your week at a glance:

What long-form content (video or blog post) is coming up for the week?
Do you have products you would like to share that relate to your long-form content?
Do you have any personal events that will relate well with your audience? Examples: Lives, podcasts interviews, summits.
How can you incorporate user-generated content like testimonials and screenshots this week?

Now that you have a plan it’s time to create.

The fastest way to create content for your brand is to find stock photos and graphics online related to your brand. That’s where She Bold Stock comes in to save the day! Check out how I used the January Social Media Exclusive Images and Quotes to create a content plan worth engaging with!

Create Your content Theme

Think about what your brand stands for, what your audience wants, and what you can give. Then think of categories that fit perfectly together. Here are a few recommended categories for any type of small business.

Behind the scenes
Lifestyle
Education/Tips
Testimonial
Community/Shoutout
Inspiration/Motivation
Quote

Check out how I created a fictitious brand using the brand’s color scheme, it’s theme, images, and customizable quotes from the She Bold Stock Membership!

But what if you want a more homey feel to your brand’s instagram!

Now let’s mix up the images using all 3 colors, styles, and customized quotes!

And there you go, you have created you content theme using your colors, your categories, and images/quotes! What’s the next step?

Research Your Hashtags

Hashtags help you get noticed on Instagram. YOu can use up to 30 hashtags in a single post.

Check what your competitor’s hashtags may be on successful posts. Would these hashtags make sense to your content?
Use hashtags that are below 100,000 posts. These posts are popular but not too popular that you get lost in the cloud.
Keep an eye on suggested hashtags that pop-up while you are searching! YOu never know what people are searching for.
Keep a list of your hashtags and swap them out every so often. This helps keep Instagram from trying to ban you because you are using the same hashtags!

Create your Captions with ease

You want your captions to be effective so planning ahead and batching all of your captions will keep with your goals and intentions for the month.
Always have a Call to Action in every caption. It can be as simple as “leave a comment below“ but this will help your audience to know how to engage with you.
Don’t forget to add your personality in your captions. If you are. a fun brand like mine then add emojis, add little sayings that you would say to your friends, etc.

Pick your posting day/times and stick to them!

You need to show up! It doesn’t matter what days you post just as long as you show up.

Beginner-Friendly Posting Schedule

Pick 3 days of the week to post. If you can do more, do them, however, do not overwhelm yourself. Only do what YOU can do!
Pick a time and engage with your audience!
Give yourself 10 minutes 3 times a day to start off. Or find time during a certain day at a specific time to sit down and engage with your audience for at least 30 minutes!

Important Reminder!

It’s important to find a strategy, do the strategy, refine the strategy, and stay consistent in YOUR strategy. It will not be easy. You will not be motivated all of the time to do it but that’s where discipline will play hard in creating a consistent content planning strategy that saves you time in the long run! Pick a Day and plan. Pick a day to batch photos and graphics. Then create captions that go along with the categories you’ve set in place.

Content Resources that will help you Create Faster

Resources help make creating easier! Remember you don’t have to do this alone. Outsource and find the right tools to make things easier on you. Now that you have everything laid out, it’s time to create. Whether that means sitting down and writing out the blog posts you outline, creating images for the Instagram post or creating 2-3 videos in one sit down, let your creativity flow!

Here are the tool that I use to batch create content for the week ahead!

Canva: It’s the easiest and simple online editor that I’ve ever worked with. Mind you, I’ve been doing this blogging game since 2012! Going with Canva Pro I’m able to have all of my brand identity elements with me to create faster.
Planoly: My social media manager plans all of my content here. It’s super easy to plan, schedule, and post. I love that the calendar features key dates to help you stay on top of content planning. You can also use the notes feature to jot down reminders, add your own key dates, and color code by categories! Plus they also give hashtag ideas!
She Bold Stock Photo Membership: High quality unique images is important to me. Inside the Membership we have over 5,000 unique images to choose from. Plus having social media templates like instagram graphics that are designed to capture views is what makes this membership worth investing in. I also have a FB Live Training to share with you too!