Summer Social Media Post Ideas
“go on vacay without worrying about social media!”
The summer months are here and we as business owners who have busy lives deserve a vacay every now and again. This is a great time to plan out your socials for the summer months so that you can vacay with family, friends, pets, or solo!
However, not posting for a week (or two) isn't going to kill your business, so go ahead an unplug completely if you want to. But if you prefer to keep up with a social presence, schedule a few posts in advance through out the week to keep your audience alive and sales flowing.
Having a content plan really helps take the guess work out of planning for a day, week, or even a month of vacay. Knowing your business is still on autopilot as you spend time with family and friends really does take the stress out of leaving your business for a while to enjoy a bit of you time! Lets get your business in high success gear with some social media content ideas while you are away.
What we will discuss:
5 Ways to come up with content faster
5 Summer content ideas to get you creating faster
Let’s begin…
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5 Ways to find content ideas this summer
June, July, and August is a time for summer fun and relaxation, and what better way to enjoy the season than by sharing some fun and interesting content with your followers on social media? But what if you can’t come up with anything because you’ve hit the summer fatigue in your business. No worries here are 5 ways you can come up with content for just about anything.
Decide on how many posts you’ll create and where they will go: If you are planning for a week or a month of content decide on how many days you’ll post each week is a great way to start. Are you going to post 3 days a week or 5 days a week. Where are you posting this content. Do you just have 1 platform or multiple platforms. Remember you can post the same piece of content on multiple different platforms at the same time! Whatever your amount and where you promote make sure to keep with it. Consistency is key.
Decide what days you will posts Speaking of consistency make sure you are sticking to specific days of the week. Now of course, there may be days that you have a spur of the moment instagram post or story but the good thing about planning ahead is you’ll get to have that flexibility. However, sticking to specific days will help your audience know when you’ll be showing up. Whatever days you plan to post on make sure that it aligns with your personal life and what YOU can handle. So ask yourself what days are you committed to showing up consistently. Here’s 7 tools that has helped me with consistency
Focus on the big events:
This is when you can start looking at your calendar. Think about what big holidays are popping up. Do you have any vacations plans? Check to see if there are any micro holidays that you can add that fit your niche? You may not be focusing on many big launches this season but you can post teasers from previous products or launches. This will keep you at top of peoples minds as they become eager to get back in their business.
Repurpose old content
Whether you are new or have been at it for a while. What have you posted that got a lot of traction or had the most clickthrough. Do you have any post that you feel most proud of and you want to repurpose it again. Don’t worry if people will see it again, sometimes it takes several reads for someone to understand something. You can repurpose these in new and fun ways such as turning a reel into a carousel posts or a instagram post into a instagram story, share youtube or igtv videos over again and use previous captions too!.
Stick to balanced topics
Finally stick to topics that are balanced to build, grow, and convert your audience. Create categories that you can continuously pull from. Just like you see on blogs they have categories, for example lifestyle blogs. The categories probably contain personal life, fashion, beauty, selfcare. The same can be said for your business. Come up with topics that you care about and make sense in your niche for the summer months. Come up with topics that will spark your creativity but also builds that like, know, trust factor. Speaking of topics that’s balanced you need to focus on certain types of content that will build, grow, and convert. Here are types of content to include:
People want to know you as a person, not you as brand: Share personal stories, inspire, share your why, your values, your lifestyle, and overall topics about you.
However people need to find you before you can get deep: Sharable content is the wave. Create relatable quotes, myth busters that make people want to share your content, take a stand on something and overall have an opinion that breaks the mold but is still relatable to your audience.
Then give them that value that will keep them staying for longer: Share valuable tips, answer questions, share testimonials and overall position yourself as an expert in your niche.
Bonus Tip: Research your niche and add in content ideas that inspire you to create!
Now that you got a better idea of coming up with content for this summer, I’m gonna share with you some summer content ideas to get those creative juices flowing and your vacation going! Let’s get into it!
Fun content ideas to post this Summer
Content Idea #1 Micro Holidays
Micro Holidays
June
Leave the Office Early Day
Nature Photography Day
Daylight Appreciation Day
July
Get to Know Your Customers Day #GetToKnowYourCustomersDay
World Emoji Day #WorldEmojiDay
International Day of Friendship #DayOfFriendship
August
National Lazy Day #LazyDay
National Relaxation Day #NationalRelaxationDay
National Lemonade Day #NationalLemonadeDay
To find more fun days to celebrate on social media, use the Monthly Content Planner resource from our She Bold Stock Membership, which provides a list of 30-31 days worth of micro and national holidays to help you plan out the special days you want to recognize during each month.
Content Idea #2 Get relevant
Intro: Who doesn't love ice cream? It's the perfect summer treat to cool you down on a hot day. What if we looked at it as a business?
There are so many different ice cream flavors out there just like different businesses with the same goal, selling.
Add value: In my business, my ice cream flavor and toppings include:
[List three ways your business solves your ideal client's pain points and how you're different from your competition.]
Call to action: So, which flavor of ice cream do you like?
Summer Stock photos and Stock videos for any business
Content Idea #3 Show your appreciation for your audience and customers
Intro: Woo, it's hot in here! Why, you ask? I'm on fire and it's all because of you. Yes, you!
Add value: YOU who has been with me since day one of my business. YOU who has given me the opportunity to show up in your inbox.
YOU who has trusted me with your business. [Add anything else you'd like to add about why you're grateful with your clients.
Call to action: I’m curious, Why have you been rocking with me for so long?
Loving these captions prompts? Use the Monthly Content Planner resource from our She Bold Stock Membership, and easily plug and play social media captions in that’s relevant to your business.
Content Idea #4 Share your freebies/Products
Do you have a sweet freebie or summer deal? Share this with your readers.
Intro: If you want to [save time/have a better content strategy/something beneficial] then you'll want to [download/save/buy] this.
Add value: Here's why you should [download/save/buy] this:
First, [add reason one].
Next, [add reason two].
[Expand on the benefits it will provide your audience].
Call to action: If you've been struggling with this, go ahead and [download this checklist/save this post/head to the link to purchase].
Content Idea #5 Share how you practice self care
Showcase the behind the scenes of you chilling pool side, getting a mani or pedi, jumping in the pool, or sipping your favorite iced beverage.
This is a great time to capture your vacay through video and sharing it with your audience.
Or why not use stock videos!
Use popular reel audios for that added punch.
Need help with photos and videos? Use the stock assets inside She Bold Stock Membership, and easily plan your posts, create promotional graphics, or even get newsletters looking fresh with the stock photos, videos and templates!
5 More Rapid-fire content prompts you should do this summer
Post helpful summer tips related to your business.
Feature photos of your products or services in their summer mode. At the beach, by the pool, etc. Make it fun!
Promote Summer specials or offers. Many businesses naturally slow down in the summer. Create limited time specials and offers that you can promote on social media. Give it a summer twist!
What are your vacation plans this summer? Share a fun travel pic of your own ask what others are doing this summer.
Showcase the people behind your business and even let them take over your account for a week!
Now that’s 10 new content ideas that you can incorporate with ease! So what’s next…
Resources to create Content Even Faster
Resources help make creating easier! Remember you don’t have to do this alone. Outsource and find the right tools to make things easier on you. Now that you have everything laid out, it’s time to create. Whether that means sitting down and writing out the blog posts you outline, creating images for the Instagram post or creating 2-3 videos in one sit down, let your creativity flow!
Here are the tool that I use to batch create content for the week ahead!
Canva: It’s the most easy and simple online editor that I’ve ever worked with. Mind you, I’ve been doing this blogging game since 2012! Going with Canva Pro I’m able to have all of my brand identity elements with me to create faster.
Planoly: My social media manager plans all of my content here. It’s super easy to plan, schedule, and post. I love that the calendar features key dates to help you stay on top of content planning. You can also use the notes feature to jot down reminders, add your own key dates, and color code by categories! Plus they also give hashtag ideas!
She Bold Stock Photo Membership: High quality unique images is important to me. Inside the Membership we have over 3,000 unique images to choose from. Plus having social media templates like pinterest graphics that are designed to capture views is what makes this membership worth investing in. I also have a FB Live Training to share with you too!
Get your business ready with a little planning so that you can take time off this summer and still make sales while you sip your favorite iced beverage on the beach!
