8 Ways to Repurpose Content Like a Boss
“Why should you spend time creating new content when you can use existing content to build your brand?”
Repurposing content is an essential element of effective marketing. Repurposing content helps engage old customers and reach new ones while saving valuable time and increasing your return on investment (ROI). While some businesses treat repurposing as a last resort or a way to salvage poor content, a smart business owner knows best.
Repurposing content is an opportunity to extend your brand and create huge value for yourself and your business. Repurposing can be used to repackage existing content in many different ways. In today’s topic, we are going to focus on eight unique ways you can repurpose content for maximum impact on your customer base.
Let’s begin…
1.Repurpose your content on a different website
Repurposing is ideal for content that has been shared before or content that you feel needs to be reshaped and improved upon. You can guest blog on another business's website especially if they correlate with your niche. There are two ways to repurpose content when you're using the second-hand approach.
A.) Expand on it –– One of the best ways to repurpose content is to add valuable information. Take content that has been shared on your blog and use it as a platform for a completely new piece of content. Repurposing allows you to make an existing piece of content fresh and more relevant to your audience.
B.) Republish it –– Republishing old content doesn't have to be a bad thing. Republishing content allows you to reach new audiences and drive more traffic back to your site with backlinks. Repurposing also helps attract potential clients who are returning readers of old content that was originally published on your blog.
2. Repurpose your content across multiple social media channels
Repurposed content can even include republishing content from another source, such as a news article, blog post, or website. Repurposing content is an excellent way to share information with your audience and drive more traffic to your site.
Share to Instagram
Grab snippets from your blog post or article and create quote graphics, carousels, Reels, stories with short tutorials, IGTV, and even go Live and talk about your blog post.
Share to Facebook Page/Group
Repurpose your content to drive traffic back to your Facebook Page and engage with even more followers. Repurposing content on Facebook can get you whitelisted or verified on other communities as well. Repurpose blog posts and articles into video or a slideshow that you share across different groups, such as closed groups. Be sure to check their community guidelines to see if this is allowed first.
Share it on LinkedIn
Repurposing content is a great way to build credibility, engage in conversations, and generate leads. Repurposing content on LinkedIn provides a great way to reach new potential clients who are interested in your business' industry or niche. Republishing old content as an article on LinkedIn is also a good way to engage with people who may be interested in working with you.
Share it on Pinterest
Repurposing existing content by adding new insights or relooking it from a different perspective. Repurpose old content by turning it into an infographic for added impact and pin to Pinterest. Repurposing content in infographic form also increases the reach of your business' brand and allows you to attract new audiences with this eye-catching format.
Love it, Pin it!
Share this post with your audience so they can take the guess work out of content creation!
3. Repurpose it into podcast form
Repurposing your content allows you to tap new markets by exposing your business to a different audience with podcasts (especially now that podcasts have become increasingly popular). Republishing content in podcast form is a great way to bring traffic back to your site and increase sales.
4. Repurpose an article into an ebook or lead magnet
Repurposing content helps you provide additional value to customers who are already interested in your brand while also helping you to create more leads and sales opportunities.
Repurposing content allows you to expand your business's reach online, which will help you grow your profits and keep your business in the spotlight. Repurposed content also helps you increase the reach of your brand while getting more people interested in what it has to offer.
5. Repurpose as a webinar or YouTube Video
Repurpose content by creating a YouTube or live webinar so people can learn more about your brand from the comfort of their homes. Repurposed content is still useful to share via video or webinar form because it allows you to provide valuable information in an engaging and entertaining way. Make sure you feature the same content that your audience knows and loves, but be sure to adjust it to fit with the new format.
Repurposing content into video a great way to give information in an entertaining way. It gives you the opportunity of showing your personality and helping people connect to you more as a person rather than just a brand owner. Be sure to use appealing slide images or videos that grab the audience's attention.
6. Share in a newsletter
Repurpose a video or blog post into a newsletter, Here are two ways you can do this:
Copy and paste- For short posts or video scripts simply copy and paste it as a newsletter. Add bullet points and headers to break it up and even add in gifs or pictures.
Share a snippet- For longer posts or video tutorials share a snippet and then link to the full content. This gets your subscribers in the habit of clicking links in your newsletter.
7. Create a round-up of content and share it
If you have similar content, round them up in 1 big blog post or video to share sneak previews of what they could learn. Share links to each blog post or video to entice your readers to stay on your website a bit longer.
8. Go Live
Instead of trying to do it all from scratch using one of your blog posts or videos. You can do this 2 ways:
Share exactly what’s in the blog posts. You don’t have to link to the blog posts, especially if it’s older posts. This will give you an easier way, and less stressful way to go live.
Add to the blog posts- You can then let your audience know that the blog post will take them more in-depth on one or more of the topics you talked about.
A final thought…
Repurposing content allows you to leverage your work for more than one specific use, as well as, breaks down the difficulty of creating new content if it is used in different mediums.
No matter what kind of business you are operating, repurposing content is a great way to add value for your customers and expand the reach of your brand.
It's an excellent way to reach out to new audiences while letting them know about your products and services, as well as keeping your business in front of existing ones. It also provides new ones with the valuable and informative content they need to find a solution or improve their situation. Repurpose content today!
What are you waiting for? Keep your business top of mind with current clients and help provide leads with the information they need. What ways have you used to repurpose your content?
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