How to Build a Strong and Profitable Brand!
“I’m going to share with you what a brand is, why it’s important, and the 1st step you need to get started!”
Since Pinterest is a visual search engine, design plays a big factor in whether or not someone is going to click or not. Great Pinterest marketing without Great Pinterest Designs means no clicks and no views.
What we will discuss:
What is branding?
Why it’s Important?
#1 step to get you started
Let’s begin…
What is a brand, anyway?
A brand can’t be defined by one sentence because it means something different to every individual. It’s better explained through examples like Nike. it’s everything you think about the brand that is either factual(facts that can be proven) or emotional(how you feel). A brand is promises, values, quality, services, and experiences that a business encompasses.
Understanding what a brand is leads me into why branding is so important to stand out among your own niche.
The difference is branding takes what the brand encompasses and makes it visual to the eye. This is called a brand identity. What do you think about when you think of Target for example?
3 Benefits of branding.
It sets you apart: 1st impressions are key to gaining new prospects. If you aren’t creating a brand position that sticks out then you will be left in the dust. Get clear on your purpose, your values, and your promises.
Builds credibility and loyalty: Being clear about what you bring to the table helps you be seen as an expert in your niche. When you come across as professional and know what you are talking about then customers and clients are going to want to learn more from you and eventually purchase from you. They will in return tell others about you and build your credibility even more. Returned customers and clients are your best form of marketing. By delivering value and keeping your promises you are building your tribe of loyal supporters.
It builds confidence: Let’s face it, beautiful branding makes it much more fun to show up for your business and deliver your brand to your ideal clients and customers. When people see you confident they build trust in your expertise.
How to Build a Profitable Brand
Now that you understand why branding is so important, it’s time to check out the full video to learn more about steps it takes to help you build a profitable brand!
Resources to Build your Brand
Resources help make building and growing easier! Remember you don’t have to do this alone. Outsource and find the right tools to make things easier on you.
Here are the tool that I use to help keep a successful and profitable brand!
Canva: It’s the most easy and simple online editor that I’ve ever worked with. Mind you, I’ve been doing this blogging game since 2012! Going with Canva Pro I’m able to have all of my brand idenity elements with me to create faster.
She Bold Stock Photo Membership: High quality unique images is important to me. Inside the Membership we have over 3,000 unique images to choose from. Plus having social media templates like pinterest graphics that are designed to capture views is what makes this membership worth investing in.
Article Recap
There you have it, my fellow solopreneurs!
You know what a brand is
Why it’s important
And the number 1 step to get you started!
Ready to put these topics into practice and attract your ideal audience? Here’s a gift to get you started!
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